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With drag-and-drop simplicity and step-by-step examples, we’ll create our first demo iAd!Ĭhapter 4, Making Sure it Works, shows you how to test your ads on the device, or in the iOS Simulator, if you don’t have access to the required hardware.Ĭhapter 5, Templates and Objects, presents the benefits and limitations of a large selection of templates and objects as we build another example iAd, using a range of the pre-built templates and objects in iAd Producer.Ĭhapter 6, iAd destinations, shows you how to use the core of our ad to engage our user and induce them to perform an action, such as sharing your brand with a friend via email or downloading your digital content from the iTunes Store.Ĭhapter 7, Building for the Big Screen, shows you how to build more immersive iAds for the iPad. We’ll look at what an iAd is, why they’re awesome, and the underlying technologies they’re written in.Ĭhapter 2, Preparing Your Content, shows the best techniques to get the most out of your media content, by optimising it for mobile display and delivery.Ĭhapter 3, Making Your iAd, shows you how to install iAd Producer-the tool from Apple that allows us to make rich iAds. You will be creating emotive, gripping, and effective mobile advertising campaigns in no time.Ĭhapter 1, Getting Started with iAd, introduces you to iAd, the immersive mobile advertising platform from Apple.

Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. Using the iTunes Store, you will see how it’s even possible to add one-click digital content purchasing, right within your ad. Once you have engaged the user, you can carry out targeted advertising campaigns with location-based coupons, store finders, and social engagement. You will create ads that utilise the powerful technologies in the iPhone and iPad to increase your brand awareness. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images, and video galleries.

IAd Beginner’s Guide takes you from start to finish of building rich, compelling, and interactive iAds. When the user taps your advert’s banner, it bursts into life, filling the entire screen of their device. Think of an iAd as a micro-app contained within an app, on a user’s iPhone or iPad, that they’ve downloaded from the App Store. iAd Production focuses heavily on iAd Producer, an app from Apple that allows drag and drop iAd creation. In 2012 Ben wrote iAd Production: A Beginner’s Guide, an exercise driven book on iAd design, development and deployment.