The company has made gains on Google’s Android operating system, used by competitors such as Samsung. “We’re constantly challenging ourselves to raise the bar and make it better,” Chief Executive Officer Tim Cook said during the presentation.Īpple is expected to command almost 49% of the US smartphone market this year, according to Insider Intelligence, with that increasing to nearly 50% by 2024. By saving its best new features for the Pro devices or other higher-end models, the company looks to upsell more customers. Some analysts had predicted that increases were coming, but Apple has found more subtle ways to steer customers toward higher price points. Its carrier partners also unveiled a slew of promotions Wednesday, including offers for free phones and other discounts.
16, with preorders starting Friday.Īpple’s prices are largely unchanged from last year, despite a US annual inflation rate of 8.5% in July. The iPhone 14 Pro starts at $999, with the Pro Max model costing $1,099. 16, with the Plus version coming in at $899 on Oct. The standard iPhone 14 will cost $799 and ship on Sept. The iPhone 14 also offers car-crash detection, similar to the latest Apple Watch. And the device embraces the eSIM standard, which dispenses with a physical SIM card. The standard iPhone 14 models look similar to the iPhone 13 from last year, but with a twist: Apple has dropped the mini version and added a model with a larger, 6.7-inch display.Ĭamera improvements include a new Action mode for video that helps stabilize shots. Apple describes the A16 as the fastest chip in a smartphone, 40% speedier than the competition. The Pro devices also will get the speedier new A16 processor, while the standard line will run a modestly souped-up version of the current A15. That will let the new phones show widgets with bits of information - weather, calendar appointments and stock tickers, for instance - while the rest of the screen remains off.Īpple has redesigned the notch at the top of the screen, essentially turning it into a new interface called the Dynamic Island. Those devices will get a 48-megapixel camera and a screen that’s capable of always staying on in a low-power mode, similar to recent versions of the Apple Watch. The bulk of the iPhone upgrades are coming to the higher-end Pro line. They remain down 12% for the year, part of a broader pullback for tech stocks. “While many of the features announced today are incremental improvements rather than groundbreaking new innovations, we believe that Apple has done enough to drive demand by persuading consumers to upgrade and indulge in its new products,” said Neil Saunders, managing director of research firm GlobalData Plc.Īpple shares rose nearly 1% to $155.96 in New York following the presentation. The company now accounts for roughly half of smartphone sales in the US and looks to build on those gains.
The iPhone retains the general look of the older version while getting camera enhancements, a long-anticipated satellite-messaging feature and - on the higher-end models - a new interface called the Dynamic Island.Īpple is betting the new features, along with the lack of a big price hike, will be enough to ward off competition from Samsung Electronics and other smartphone rivals. Sensors on the phone include 3D face recognition, Proximity sensor, Accelerometer, Ambient light sensor, Gyroscope and Barometer.At its biggest product-launch event of the year, dubbed Far Out, the company introduced the iPhone 14, fresh AirPods Pro earbuds and an Apple Watch upgrade that included a first-ever Ultra model.
It measures 146.70 x 71.50 x 7.80 (height x width x thickness) and weigh 172.00 grams.Ĭonnectivity options include Wi-Fi, GPS, Bluetooth and Lightning. As far as the cameras are concerned, the iPhone 14 packs a 12-megapixel (f/1.5) + 12-megapixel (f/2.4) primary camera on the rear and a 12-megapixel (f/1.9) front shooter for selfies. The iPhone 14 is powered by hexa-core Apple A15 Bionic processor and The phone packs 128GB, 256GB, 512GB of internal storage cannot be expanded. The phone comes with a 6.06-inch touchscreen display with a resolution of 1170 pixels by 2532 pixels at a PPI of 460 pixels per inch. The mobile was launched in 7th September 2022. Headquartered in Cupertino, California, the consumer electronics giant entered the smartphone market with the iPhone in 2007, and the tablet market with the iPad in 2010, and the smartwatch market with the Apple Watch in 2014.Īpple's latest mobile launch is the iPhone 14. Founded in a garage in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple began as a personal computer pioneer that today makes everything from laptops to portable media players.
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