Our team really is committed to the idea behind our tag line: Changing the world, one burger at a time." If those values-driven choices are incredibly delicious and priced right, then for the consumer, it's a no brainer.
Those choices can support kindness, sustainability, and well-being or they can do just the opposite.
Millions of people are beginning to realize this. Harris shared that while the company is laser focused on running a successful and profitable enterprise, they never lose site of the "why" behind the business: "We know that eating a plant-based burger a day probably isn't go to result in world peace tomorrow. The 100% plant-based fast-food brand has catered to the growing numbers of consumers looking for healthier and more sustainable fast-food choices. Since that time, it has grown to a 10-unit chain with five additional new units in development including its upcoming flagship location in Hollywood California, just 2800 feet from Paramount Studios. Plant Power Fast Food opened its first restaurant in San Diego at the beginning of 2016. In addition, Lange currently volunteers with Pathways to Independence, an organization whose mission is to help single, young women break the cycle of poverty and abuse. Well-known for her involvement as the Chair of the California Restaurant Foundation Board, the philanthropic nonprofit arm of the California Restaurant Association, she has also served on the Executive Board for the Council of Hotel and Restaurant Trainers, including as its President. Lange is an alumnus of San Diego State University, where she received her undergraduate degree in Psychology with an emphasis on organizational development. We're excited to have Michele take our training and development program to the next level during this period of accelerated growth for our company." She obviously has an incredible skill set honed from years of experience working with some of the most successful QSR brands, but it's her passion and commitment to our mission that set her apart from other candidates. Jeffrey also shares his vision for what fast food chains will look like in the next decade, factoring shifting consumer trends.įor Jeffrey, building an incredibly popular vegan fast food chain is not just about the profits, it’s about giving more people access to healthier options that are better for them and the planet.Co-Founder and Chief Executive Officer Jeffrey Harris said that as Plant Power Fast Food continues to grow, it has become increasingly important to find someone with the experience and drive needed to rapidly evolve the company's training program "We're thrilled to have Michele join the Plant Power family. The changing landscape of fast food and he gives his take on big chains like White Castle and Carls Jr offering plant-based options. Why Jeffrey wanted to start a vegan fast food chain and how he found his co-founders to make it a reality. Now, with three restaurants in operation, another opening in January and many more planned, Jeffrey and his partners are focusing on building a nationwide chain of vegan fast-food restaurants to offer a new, healthier, cruelty-free and environmentally sustainable option for the growing number of consumers exploring new food and lifestyle choices. In 2015 he teamed up with Mitch Wallis and Zach Vouga to create Plant Power Fast Food, a new plant-based version of traditional fast-food drive-thru brands like McDonald's, In-N-Out Burger, Jack in the Box and others. With that in mind he set out to create an entirely new restaurant concept: vegan fast-food. who while preferring to decrease their consumption of animal products, found little in the way of convenient alternatives in their busy daily lives. Twelve years ago Jeffrey began to focus on a problem facing a growing segment of the public.
Now, at 58 years of age, Jeffrey Harris has been a vegetarian for over 43 years and a vegan for over 23 years. Eat For The Planet is available on the following platforms About Jeffrey HarrisĪware of the plight of animals at an early age, Jeffrey Harris stopped eating meat, fish and chicken products at the age of 14.
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